Main Content Anchor

Tackling Ageism Together - EveryAGE Counts in Melbourne’s East

dancing seniors

Maroondah City Council has joined forces with the six other Eastern Metropolitan Region councils (Boroondara, Knox, Manningham, Monash, Whitehorse and Yarra Ranges)  to tackle ageism across the region.

This campaign supports the national EveryAGE Counts campaign project and aims to tackle ageism by:

  • raising awareness about ageism
  • challenging myths about and stereotypes of older people
  • encouraging people to speak up and take action.

What is ageism?

Ageism is stereotyping, discrimination and mistreatment based solely on a person’s age. When it is aimed at older people, ageism comes from negative attitudes and beliefs about what it means to be older.

Ageism exists when someone is considered ‘too old’ for something like a job or promotion. Essentially, it is a lack of respect for older people. It affects people’s self-confidence, quality of life, job prospects and health. At its extreme, ageism contributes to elder abuse.

What you can do?



  • Anne Ring has contributed to the planning stages of the EveryAGE Counts campaign as one of the voices encouraging other older people to get involved in challenging negative views about ageing and older people.  She promotes a positive approach to ageing in a diversity of ways: being great role models for positive ageing; congratulating the media and public figures who are pro-ageing; and suggesting to those who haven’t yet woken up to the power of the old, that it’s time to realise the positives of ageing!

    Meet Anne Ring, crusader for ageing!  

Back to top