Celebrate ageing: Know your rights and live your life

Maroondah City Council has joined forces with the six other Eastern Metropolitan Region councils (Boroondara, Knox, Manningham, Monash, Whitehorse and Yarra Ranges)  to tackle ageism across the region.

This campaign supports the national EveryAGE Counts campaign project and aims to tackle ageism by:

  • raising awareness about ageism
  • challenging myths about and stereotypes of older people
  • encouraging people to speak up and take action.

What is ageism?

Ageism is stereotyping, discrimination and mistreatment based solely on a person’s age. When it is aimed at older people, ageism comes from negative attitudes and beliefs about what it means to be older.

Ageism exists when someone is considered ‘too old’ for something like a job or promotion. Essentially, it is a lack of respect for older people. It affects people’s self-confidence, quality of life, job prospects and health. At its extreme, ageism contributes to elder abuse.

What you can do?